Heidi J. Zimmerman, CAE
Heidi Zimmerman is Executive Director of the Association of Water Technologies (AWT). Her association management duties include strategic planning, Board governance and Committee management, communications outreach, membership retention and promotion, and budgeting. Heidi joined AWT after serving as the Program Manager for the Securities and Exchange Commission Historical Society. Prior to that, Heidi worked for the National Conference on Public Employee Retirement Systems as the Director of Programs and Research, where she handled convention management, program development and strategic marketing. Heidi brings to AWT a strong knowledge of financial management, membership development and public relations. Heidi received her Certified Association Executive (CAE) designation in 2008. She is a former member of the American Society of Association Executives (ASAE) AMC Section Council. Heidi received her Bachelor of Arts degree in Political Science from Fordham University and has a Masters degree in Nonprofit Management from Trinity College.
Deputy Executive Director
Sara L. Wood joined AWT in 2016 after spending more than a decade at the National Court Reporters Association, where she most recently served as the director of membership and marketing. Throughout her association career she has gained a wide range of experience with multiple areas of association management, and her professional passions include strategic planning, leadership development, and digital marketing. Sara received her Certified Association Executive (CAE) certification in 2012. An active member with the American Society of Association Executives (ASAE), she is the Education Subcommittee chair on the Membership Section Council. Additionally, she was selected to be part of ASAE's NextGen class of 2016. Sara holds a bachelor of arts degree in English from the University of Mary Washington and an MBA from the Saunders College of Business of Rochester Institute of Technology.
Senior Member Services/Certification Manager
Angela Pike, our Scottish import on staff, is the Senior Member Services Manager for the Association of Water Technologies (AWT). She is responsible for membership promotion and retention, committee management, the certification program, and is the day-to-day "face" of AWT. Her organizational skills, "can-do" attitude and terrific sense of humor make her a great addition to AWT. Prior to joining AWT, Angela worked as an Executive Officer at The Registers of Scotland in Edinburgh, Scotland where she was responsible for ensuring that title deeds to land and real estate were probative before being registered in the Scottish Land Registry. After moving to the U.S. in 1985, she went to work for the UK Ministry of Defence at the British Embassy in Washington, DC. As Head of the Visit Clearance and Industrial Security Office, she served as the day-to-day liaison between the U.S. Department of Defense and the UK Ministry of Defence on government and industry security matters.
Grace L. Jan, CMP, CAE
Senior Vice President, Meetings
As Vice President of Meetings, Grace L. Jan, CMP, CAE, is primarily in charge of site selection and contract negotiations and oversees the annual meeting. With over 25 years of meeting planning experience, Grace has worked for two other associations, the Water Environment Federation and the American College of Cardiology, as their Meetings Manager. Grace's experience has provided her with outstanding skills in meeting and trade show management, handling conferences ranging from 200 to 30,000 attendees. Grace received her Certified Association Executive (CAE) designation in 2008 and her Certified Meeting Professional (CMP) designation in 1997. She is currently a member of the Associated Luxury Hotels (ALHI) Industry Advisory Council, the Fort Worth Destination Advisory Board, and the Destination Hotels & Resorts (DH&R) Association Advisory Council. Grace has served as a Past Chair of the Association of Meeting Professionals (AMPs) and a past member of the Convention Liaison Council's (CIC) Certified Meeting Professionals Board of Directors, American Society of Association Executives (ASAE) Industry Partners Alliance, Omni Hotels Advisory Board and various CVB Boards. Grace is also a member of the Professional Convention Management Association (PCMA). She received her B.A. in Economics with a minor in French at the College of William and Mary.
Caroline Bentley graduated from the University of Mary Washington with a bachelor’s degree in business administration and joins AWT as a meetings coordinator. Prior to joining AWT, Caroline worked at WorldStrides, a leading educational student travel organization, where she managed contracts for university group flights traveling to over 105 countries. In addition to also being an avid traveler herself, Caroline regularly volunteers for Habitat for Humanity and loves to spend time hiking on the Appalachian Trail, located just minutes from her home.
Exhibit and Sponsorship Sales Manager
Brandon Lawrence serves as an account manager, exhibits/sponsorships with AWT. He is responsible for developing, selling, and fulfilling exhibit space and sponsorships. He has over five years of sales experience with various organizations. Most recently, Brandon served as the director of membership & sponsorship with Travel Salem, the destination marketing organization representing Salem, Oregon. He is also on the board of directors for USA Table Tennis, the national governing body of table tennis in the U.S. A double graduate of the George Washington University in Washington, D.C., Brandon has his master’s in tourism administration with a concentration in sports management.
Exhibit and Sponsorship Coordinator
Murphy McLaughlin joins AWT as a 2021 graduate of the University of Tennessee, Knoxville. She earned her Bachelor of Arts and Science in Communications and also took special interest in American Sign Language. Murphy studied in Australia for three months during her junior year. There, she interned at Style Patisserie managing the company’s customer service, social media, and product inventory. She also has experience working for an Etsy business, helping to create new product lines, streamline logistics, and expand its social media footprint. Murphy has a passion for makeup and a soft side for animals, especially dogs.
National Advertising Director
Carol has over 20 years advertising sales experience with a background in selling print & digital ads across various industries. Carol takes great pride in her work at developing winning ad campaigns that meet client’s sales and marketing objectives. In addition to her primary job functions as Advertising Sales Manager, she has been recognized by colleagues for her commitment to customer service. Carol has a degree in marketing from Kennesaw State University. In her free time, she enjoys working with local animal rescue groups and volunteers at an equestrian therapy center helping special needs children through horses. Carol is based out of Atlanta, GA.
Jennifer Olivares joined AWT in December 2017, bringing over 10 years of marketing, advertising, research, and production expertise to the company. Jennifer’s background includes the successful management of many major marketing campaigns and clients, including the H-E-B Grocery Retailer, NBA Spurs Team, University Hospital System, and American Cancer Society. With her wide range of project management skills, she is able to provide efficient, effective, and economical marketing solutions for our clients.
Mary Claire Gordon
Mary Claire Gordon joined the Communications Team as a marketing coordinator after completing a marketing internship with MSP during the summer of 2020. Mary Claire is a graduate of Longwood University, where she earned her bachelor’s degree in business administration with a concentration in marketing and a minor in communications studies. She gained valuable experience during the MSP internship and was able to use the skills she learned to create content for different social media accounts. Mary Claire also had internships with Longwood University Athletics the Naval Submarine League in Alexandria, Virginia. It was through these experiences that she began to develop a passion for marketing, especially marketing via social media.
Technical Writer/Copy Editor
Technical Editor Lynne Agoston joined the AWT staff in 2013. She is a creative and versatile communications professional who brings more than 20 years of experience to AWT. Lynne ensures that all AWT products are of the highest quality. AWT benefits from her keen attention to detail in editing all work products, effective communication and organizational skills, and her ability to juggle tasks simultaneously and meet tight deadlines. Prior to AWT, Lynne spent 16 years at a consulting firm, where she managed a variety of projects for government and private sector clients and served as the company’s managing editor and one of its quality assurance officers. Her past experience also includes two years as a senior staff assistant for the National Governors Association, where she helped governors build consensus on a variety of environmental issues.
Dawn Rosenfeld serves as accountant for all clients under the MSP umbrella. She processes payments and invoices on a daily basis, troubleshoots and provides analysis to keep all accounts running smoothly. Dawn brings 16 years of financial experience to the job. She previously worked as an analyst in the billing department of GE Information Services/GXS, analyzing billing data and running the department's billing programs. Dawn pays keen attention to detail and brings a high level of integrity to her daily job functions. When not working with the accounts at MSP, she volunteers for many activities related to her three children. Dawn holds a Bachelor of Science degree in Business Administration from The American University.