2018 Annual Convention and Exposition

Business Owner's Meeting

Tuesday, September 25

12:30 pm–6:00 pm

Part of AWT's mission is to help independent water treatment companies survive and thrive. We do this in part by collaborating with and supporting each other. This spirit is the overriding ideal behind the owners meeting—to help propagate the continued growth of independent water treatment service companies.

This half-day workshop is an intimate gathering for owners and one other person in top management from their company to learn, share, and network. It will provide learning and development opportunities featuring highly interactive workshops, leadership and personal development sessions, and common interest roundtable discussions. This is one meeting you won't want to miss!


11:30 am–12:30 pm


12:30 pm

Welcome and Introduction

12:30 pm–2:00 pm

Lunch and Keynote Speaker
Leading at Mach 2
Anthony Bourke
Mach 2 Consulting

All great leaders have a system for driving peak performance. This hard-charging, high-impact keynote offers your leaders the straightforward, critical tools that U.S. fighter pilots employ to lead their wingmen into the demanding environment of aerial combat. Learn how the best fighter squadrons and the best businesses in the world hire future leaders and how they properly train those individuals and promote a process of continuous improvement to stay one step ahead of the competition.

2:00 pm–2:30 pm

Expand Your Product Line, Expand Your Profits, With Existing Customers
Lou Koenig
Merton Consulting, LLC

Jeff Burton
Ques Industries, Inc.

You have expended a tremendous amount of time developing a relationship with your existing customers. If your sales time is limited by service requirements, expand that relationship by increasing your product offerings. Today, we will give you the fundamentals of cleaners. As with water treatment products, “It's all in the fundamentals.” If you understand water treatment, it will be easy to understand the fundamentals of cleaning products. Armed with the fundamentals, you can explore the possibilities for expanding your business. Your present suppliers may be able to supply you with cleaning chemicals, or raw materials to formulate your own. Our hope is to double the size of AWT companies by increasing product offerings. After cleaners, there are other products, such as dust control, commodity chemicals, and others, that you can add.

2:30 pm–3:00 pm

Non-Competition Agreements for Water Treaters
Adam Green
Baker Donelson

Robert J. Cunningham, PE
International Water Consultants, Inc.

Growing water treatment businesses are faced with an ongoing need to safeguard their expanding client lists, trade secrets, and valued business relationships. Non-Competition and Non-Solicitation Agreements are frequently used to protect these assets. This presentation addresses common issues in the preparation and enforcement of these agreements in the context of water treatment. The goal of this presentation is to provide guidance for the development of successful agreements that are no more onerous than necessary to protect legitimate business interests as opposed to those that unreasonably restrict an employee's right to earn a living.

3:00 pm–3:15 pm

Refreshment Break

3:15 pm–4:00 pm

Roundtable Discussions

4:00 pm–5:00 pm

The Art of Retaining, Developing, and Recruiting Talent
Jim Larranga
Head Men's Basketball Coach, University of Miami

Finding talented, hardworking employees who will uphold the standards of your company is difficult. Coach Larranaga shares his tried-and-true methods for recruiting players and assistant coaches and creating an environment that keeps them on the job. Larranaga will explain his 8 C's—character, competitiveness, competence, consistency, cohesiveness, commitment, communication, and confidence—which are the foundation for selecting a winning staff and team and developing a championship-caliber program.

5:00 pm–6:00 pm

Networking Reception

AWT 2018 Convention and Exposition

The AWT Annual Convention and Exposition is the place to get the tools, skills, and connections that will have an immediate effect on the future direction of your business—and impact your bottom line.

LinkedIn Twitter YouTube


Association of Water Technologies
1300 Piccard Drive, #LL-14
Rockville, MD 20850
Phone: (301) 740-1421
Fax: (301) 990-9771

Media Partners