Advertising Rates & Contract
Representing a large share of the U.S. water treatment market, AWT has an international network of more than 500 independent water treatment companies and affiliates. The Analyst is the primary publication of the organization and serves to showcase the latest trends in the industry. Tap into this unique market segment by advertising.
2012 Media Kit
2012 Advertising Rates
| Covers |
| Size |
1X |
4X |
6X |
8X |
| Cover 2 |
$3,750 |
$3,365 |
$3,065 |
$2,790 |
| Cover 3 |
$3,750 |
$3,365 |
>$3,065 |
$2,790 |
| Cover 4 |
$4,395 |
$4,770 |
$4,341 |
$3,950 |
| |
| Four Color |
| Size |
1X |
4X |
6X |
8X |
| Full Page |
$3,060 |
$2,735 |
$2,440 |
$2,225 |
| 2/3 page |
$2,735 |
$2,295 |
$2,775 |
$2,070 |
| 1/2 page |
$2,400 |
$2,180 |
$1,980 |
$1,800 |
| 1/3 page |
$2,315 |
$2,150 |
>$1,960 |
$1,785 |
| 1/4 page |
$2,245 |
$2,035 |
$1,850 |
$1,685 |
| |
| Black and White |
| Size |
1X |
4X |
6X |
8X |
| Full Page |
$2,110 |
$2,050 |
$1,870 |
$1,700 |
| 2/3 page |
$1,875 |
$1,935 |
$1,670 |
$1,520 |
| 1/2 page |
$1,855 |
$1,505 |
$1,370 |
$1,250 |
| 1/3 page |
$1,585 |
$1,420 |
$1,295 |
$1,175 |
| 1/4 page |
$1,505 |
$1,400 |
$1,270 |
$1,160 |
| AWT Gram |
| Size |
1X |
6X |
12X |
| Button Ad (125 X 125) |
$175 |
$150 |
$115 |
| Skyscraper (125 X 250) |
$250 |
$175 |
$150 |
| Banner (468 X 60) |
$650 |
$550 |
$450 |
Black and Additional Color(s)
For a matched PMS color add $355 per color, per ad, per page. For additional color(s) to be chosen by the publisher add 20% to black and white rates, per color, per ad, per page.
Bleeds
There are no additional charges for bleeds.
Guaranteed Positions
Add 25% to ad rates to guarantee position. Space and availability are limited.
| Mechanical Requirements |
| Full Page |
7.5 x 10 |
| Full Page Bleed |
8.625 x 11.25 (live area 7.875 x 10.5) |
| Two-page Spread |
11.25 x 17.25 |
| 2/3 Page vertical |
4.5 x 10 |
| 1/2 Page Horizontal |
7 x 4.5 |
| 1/2 Page Vertical |
3.375 x 10 |
| 1/2 Page Island |
4.5 x 7 |
| 1/3 Page Vertical |
2.25 x 10 |
| 1/3 Page Square |
4.5 x 4.5 |
| 1/4 Page |
3.375 x 4.5 |
IMPORTANT NOTE REGARDING SPREADS:
The Analyst is a "perfect-bound" magazine. Crossing over headlines, body copy and important images is not recommended. We will do our very best at creating a "visual crossover" by repeating 1/8 inch of your image on either page. There is NO guarantee that your crossover will be perfect.
Publication Deadlines
| WINTER |
| Deadline to Advertise: |
November 7, 2011 |
| Ad Materials Due: |
December 16, 201 |
| Analyst Mailed: |
January 23, 2012 |
| |
| SPRING |
| Deadline to Advertise: |
March 9, 2012 |
| Ad Materials Due: |
April 16, 2012 |
| Analyst Mailed: |
May 14, 2012 |
| |
| SPRING, BUSINESS SUPPLEMENT |
| Deadline to Advertise: |
March 9, 2012 |
| Ad Materials Due: |
April 16, 2012 |
| Mail Date: |
May 14, 2012 |
| |
| MEMBERSHIP DIRECTORY |
| Deadline to Advertise: |
April 20, 2012 |
| Ad Materials Due: |
May 4, 2012 |
| Mail Date: |
June 15, 2012 |
| |
| SUMMER (AWT Convention Issue)* |
| Deadline to Advertise: |
June 8, 2012 |
| Ad Materials Due: |
July 16, 2012 |
| Analyst Mailed: |
August 17, 2012 |
| * Will be distributed at 2012 AWT |
| |
| FALL |
| Deadline to Advertise: |
September 3, 2012 |
| Ad Materials Due: |
October 8, 2012 |
| Analyst Mailed: |
November 7, 2012 |
| |
| FALL, TECHNOLOGY SUPPLEMENT |
| Deadline to Advertise: |
September 3, 2012 |
| Ad Materials Due: |
October 8, 2012 |
| Analyst Mailed: |
November 7, 2012 |
| |
| 2013 AWT BUYERS GUIDE |
| Deadline to Advertise: |
September 21, 2012 |
| Ad Materials Due: |
September 28, 2012 |
| Buyers Guide Mailed: |
December 7 2012 |
Circulation
The Analyst is published quarterly and is distributed to over 5,000 water treatment industry professionals. Advertisers receive additional exposure in the convention (fall) issue in that it will be distributed to all Convention attendees, both AWT members and nonmembers.
Commission
Commission for advertising agencies is not an AWT policy. Agencies should seek fees directly from the advertiser.
Digital File Guidelines
- Acceptable file formats include .PDF with fonts embedded, .TIF and .EPS (for EPS convert all type to curves.)
- The recommended page layout program is Quark Xpress. Illustrator, Photoshop and Adobe InDesign are accepted. Please note: AWT will not accept advertisements designed in programs other than those mentioned above.
- All files should be 300 dots/inch and actual print size.
- All graphics should be in CMYK (4-color) or grayscale (B/W) mode.
- All graphics and fonts used in the advertisement should be included on the disk-please indicate whether the file is Mac or PC.
- A color proof must accompany the electronic files.
- Materials should be sent on a CD-ROM or via the Internet to awt@awt.org. If the file is larger then 10MB, do not email the file. Either send a CD-ROM or send it via the free internet FTP site www.yousendit.com.
Editorial Focus & Distribution
The Analyst, the primary publication of the Association of Water Technologies (AWT), which serves as the voice of the water treatment industry, presents new technologies in the areas of cooling, boiler and wastewater treatment. Each quarterly issue highlights current developments in industrial water treatment, while emphasizing practical applications of available technologies. Water treatment industry trends are also tracked, keeping readers abreast of regulatory activities, marketing concepts and business practices impacting the industry. Other coverage includes AWT news and events, technical tips, and more.
AWT represents regional water treatment companies across the United States and other countries specializing in cooling, boiler and wastewater treatment. As a result, articles in the Analyst are geared primarily toward owners and managers of regional water treatment companies. The secondary audience is comprised of technical field and service representatives, chemists, suppliers and other water technologists employed by regional water treatment companies.
A growing circulation of over 5,000 water technologists and subscribers from related businesses reads the Analyst . If your company supplies products or services to regional water treatment companies, the Analyst speaks to the audience you are trying to reach.
Contract & Copy Regulations
- Conditions appearing on contracts, orders or copy instructions which conflict with publisher's stated policies will not be binding on the publisher.
- All advertising orders are accepted and subject to the terms and provisions of the current rate card.
- Forwarding of an order is constructed as an acceptance of the prevailing rates and conditions at the time received.
- If the actual number of insertions for the year is other than what is specified in the order, charges will be adjusted in accordance to the established rates.
- Publisher reserves the right to hold the advertiser and/or his/her advertising agency jointly and severely liable for such monies as are due and payable to the publisher.
- The publisher's liability for any error will not exceed the charge of the advertisement in question.
- Camera-ready artwork is requested. A written estimation will be provided for minor type changes.
- Insertion order and signed contract are required.
- Cancellations must be in writing and are not accepted after the space reservation deadline.
- Publisher reserves the right to label "Advertising" on any advertisement not prominently identified by advertiser's trademark or which resembles or may be mistaken for editorial content.
- Positions may be guaranteed for 25% of the ad rate. Unpaid position requests are not guaranteed.
- AWT's policy is that all payments must be made "in advance of or upon delivery of goods or services." Therefore, payment must be made prior to or on the day of the Analyst publication.
- No further ads will be run for advertisers or agencies whose accounts are more than 60 days overdue.
- Member rates are available only to members of the Association. Advertisers failing to maintain membership will be billed at non-member rates.
Advertising Contracts and Insertion Orders
Warren Kaufman
National Advertising Manager
818-880-5800
Warren@bylesandassociates.com
James Byles
National Advertising Director
The Analyst, Sales Office
2300 M Street, NW
Suite 800
Washington DC 20037
202-973-6448 Office
202-318-7653 Fax
James@bylesandassociates.com
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